A great website is the foundation of any online business strategy. The websites we design and develop help the organisations we work with communicate more efficiently, effectively and profitably. There are multiple benefits of a strategic, well-designed and up-to-date website. Here are just a few:
Communicating your products, services and value proposition using what is now the undisputed key medium people prefer to use when researching information about their potential purchases;
Building and reinforcing your brand and commercial advantage;
Accurately measuring the success and ROI of your web strategy using easy to understand statistics and metrics.
Don't know how to begin? Don't worry: we can take you through a detailed and highly developed strategic planning process that will ensure your project is carefully scoped and documented. Ask us about "Deadline Test Drive" if you are interested in finding out what it is like to work with us on your web strategy before you commit to a business relationship.
Accurately measuring the behaviour of your end users and ultimately the success of your online strategy is one of the most important aspects of a useful and coherent web strategy. We will help you conceive, implement and monitor your online business tools using the best fit for your needs. If necessary, we will custom build reporting systems to make sure you have the information you need to make well informed decisions about your web strategy.
Examples of the tools we use and recommend include Google Analytics, Webtrends and Webalizer.